Find out if your website says anything your competitors don’t.
Most B2B sites make the same claims in the same words. This shows you which of your phrases every competitor also uses, which ones only you own, and exactly which sentences need proof.
- You get
- A report with five parts: proof score for each site, phrases to drop, phrases to build on, a fix list for your weakest sentences, and competitors’ strongest claims.
- You give
- Your homepage address and 1–4 competitors’. Or paste the copy — useful for drafts.
- Takes
- About 2 minutes
How sentences are scored
Each sentence is sorted by fixed rules, so you can see exactly why it landed where it did and disagree with any of it.
- Proof: contains something a buyer could check — a number, percentage, price, date, named customer, certification (e.g. SOC 2), or a cited source.
- Hedged: makes a claim but softens it out of reach — “helps you”, “designed to”, “can improve”.
- Vague: built on adjectives with nothing to check — “leading”, “seamless”, “powerful”, “AI-powered”.
- Plain statement: a claim with nothing to check and nothing to hide behind. Fine as a headline.
The proof score is the share of sentences with proof, from 0 to 100. Shared phrases are two- and three-word phrases that appear on your page and at least one competitor’s. Pages are read the same way as Price Tracker: directly, then through a rendering service, then from the Internet Archive — or paste the copy yourself. English pages only.