Find out if your website says anything your competitors don't.
Most B2B sites make the same claims in the same words. Put your page next to the companies you lose deals to, and see which sentences a buyer could actually check.
YOU GIVEYour page and 1 to 4 competitor pages, or pasted copy.
YOU GETProof scores, your copy highlighted, phrases to drop and a fix list.
TAKESAbout 2 minutes.
How sentences are scored
- Proof: contains something checkable, such as a number, date, named customer, certification or cited source.
- Hedged: softened claims like "helps you" or "designed to".
- Vague: adjectives with nothing to verify, like "leading" or "AI-powered".
- Plain statement: a checkable claim without proof attached. Fine as a headline.
The proof score is the percentage of sentences with proof (0 to 100). Shared phrases are two- and three-word phrases found on your page and at least one competitor's. Pages are read directly, through a rendering service, or from the Internet Archive, or you can paste the copy. English pages only.
Free while we build
What should this tool do next?
Everything here is free while we build it in the lab. Tell us what's missing, what broke, or which company to cover next.